Behind the Shoot: Lesley Brawn’s Brand Photography Session in St. Augustine

When your business is evolving, your brand visuals should evolve with you.

That’s exactly what brought Lesley Brawn, a driven and dynamic realtor, to her recent brand shoot in St. Augustine. With a fresh website on the way and a rebrand in progress, she knew it was time to elevate her visual presence—and show up online with clarity, confidence, and alignment.

💻 Collaborating with Her Web Designer

Lesley was working closely with her web designer to bring her new brand vision to life, so we made sure her photos would integrate seamlessly with her new site. From the tone and mood to the use of whitespace, every detail was intentional.

Before the shoot, we discussed:

Her ideal client and how she wants to make them feel
Her brand values and how they translate visually
Where the images would be used—website banners, about page, email headers, and social content

🏡 Finding the Perfect Location

Because Lesley is in real estate, her space matters. We didn’t want to shoot in just any home—we wanted one that reflected her brand aesthetic: elevated, warm, welcoming, and modern.

We sourced a beautifully staged model home that matched her style perfectly. The natural light, clean lines, and high-end finishes gave us the exact backdrop we needed to let her shine.

👗 Curating the Right Wardrobe

The goal was to help Lesley show up as her most confident, capable self—so we planned her outfits with intention. We pulled together looks that felt elevated yet approachable, mixing soft neutrals with polished textures that worked beautifully with the home’s design and her personal brand.

Each outfit was chosen based on where the images would live:

A soft blouse and blazer for the About page
A casual-chic look for more lifestyle content
A strong, modern outfit for headers and banners

💼 Telling the Story of Her Business

Throughout the shoot, we captured a range of moments that told Lesley’s brand story:
✔️ Welcoming clients
✔️ Working behind the scenes
✔️ Lifestyle and movement
✔️ Personality-driven portraits

These images weren’t just “pretty”—they were purposeful. Every frame was crafted to help Lesley connect with her audience, build trust, and feel empowered to market her business with authenticity.

🌟 Final Thoughts

Realtors, like so many service-based business owners, are the face of their brand. When your visuals reflect the real you—confident, approachable, aligned—it becomes easier to attract the right clients and stand out in a saturated market.

Lesley’s session was a beautiful example of what happens when strategy and style come together—and I can’t wait to see her new brand and website come to life.