Planning a Rebrand? Here’s when to schedule your new brand photos.
A rebrand is exciting—it’s your chance to realign your business, elevate your message, and show up with fresh energy. But one of the most common questions I get from entrepreneurs going through a rebrand is:
“When should I schedule my new brand shoot?”
Here’s the truth: Your visuals should support your rebrand, not delay it.
So let’s talk about how to time your shoot perfectly.
🎯 First, What’s the Goal of Your Rebrand?
Before booking your brand session, ask yourself:
Are you changing your brand visuals (colors, logo, website)?
Are you shifting your messaging or ideal client?
Are you launching a new offer or stepping into a new level of visibility?
Your answers will determine when photos make the most sense.
✅ The Ideal Time to Schedule Your Brand Shoot
Once your strategy is clear—but before you go live.
Think of your photos as the bridge between your rebrand and the public launch. You want your visual content to match your new direction—but you don’t need to wait for every last piece (like your website) to be finished.
Here’s a good flow:
Brand strategy is finalized (messaging, positioning, values)
Visual direction is locked in (logo, colors, mood board)
Photoshoot is scheduled + planned
Website and marketing materials are built using your new photos
Launch!
📸 Why You Shouldn’t Wait Too Long
A lot of business owners make the mistake of waiting until the very end of their rebrand to schedule their shoot. But here’s why that can backfire:
It delays your launch timeline
You have to use outdated images on your new platforms
Your visual presence doesn’t align with your new messaging
By shooting before the public launch, you’re prepared to roll everything out in a cohesive, confident way—from your site and socials to email funnels and promo graphics.
🛠️ Bonus: Use Your Photos to Inspire the Rebrand
Many of my clients actually use the shoot to clarify the direction of their rebrand. You don’t have to wait for perfection—you just need clarity on your vision and brand vibe.
Your new images can spark ideas for your web design, brand voice, or even how you show up on video.
💬 Final Thoughts
Rebranding is a powerful step in your business growth. Your photos should reflect the you you’re becoming—not the version you’re outgrowing.
So when should you schedule your shoot?
As soon as your vision is clear - before you hit “publish”.
👉 Ready to align your visuals with your next-level brand?
Let’s plan a shoot that reflects where your business is going! Schedule here!
